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Our goal is to achieve great financial results through flawless execution every day. To achieve this, we are relentlessly focused on operational excellence, which we define as delivering quality products that our customers want and are willing to pay for and doing it at the lowest possible cost.


In 2015, each of our businesses met or exceeded the aggressive operational excellence targets we had publicly committed to achieving. For 2016, we set new operational excellence targets and also added a new focus area: delivering the most value from every acre. Across the company, employees are working to achieve our performance goals by driving improvement in areas such as uptime, reliability, throughput, energy efficiency, productivity and maintenance. We also remain focused on developing our people to ensure we have the right leaders in place now and in the future to deliver great results.


When we achieve great financial success, it drives value for our shareholders and at the same time fuels our ability to attract and retain top talent, support our communities, and continue to invest in responsible management of our timberlands and manufacturing facilities. We define great financial results as:

  • Consistently outperforming competitors in each business, regardless of market conditions
  • Generating total shareholder return that is the best in our industry.